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Don’t just stand there. Sell something!

Ask a sales professional for advice on exhibiting at a tradeshow and you’ll get no end of advice, ranging from “hire booth babes” to “wear comfy shoes.” So often, we overly-focus on the details of...

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Are Tradeshows 21st Century Dinosaurs?

I interviewed Jeff Wells, an expert in tradeshow marketing. While most people are aware the current economy has caused the number of tradeshow attendees to decrease, the good news is that the quality...

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